2019年招生专业介绍—广告学专业
专业介绍
guanggaoxuezhuanyejuyouxuekeshejimianguang，shijianxingqiangdexianmingtedian，benzhuanyezhizaipeiyangjubeixitongguanggaoxuelilun、yingxiaochuanbolilunhejiaoqiangguanggaoshiwuyunzuonenglidexuesheng。tongguosiniandexuexi，xueshengjiangjubeishichangdiaoyan、fenxiheqihuadenengli，guanggaoqiyeguanlidenengli；jubeixinxingyingxiaochuanbobeijingxiayouxiaoshishiguanggaocehua、chuangyi、zhizuo、fabuhuodongdenengli；jubeijisuanjiwangluohexinmeitijishudeyingyongnengli；juyouchixuxuexidenengliheyidingdepipanxingsiweinengli；juyoujiaoqiangdechuangxinchuangyeyishihenengli。
guanggaoxizhuanyejiaoshizhong，fujiaoshouyishangzhichengzhanbi70%，zhongchujizhichengzhanbi30%，shizijiegouheli，jiaoshijiaoxuenenglituchu，zhangruilaoshihuodejiaoyubu“zhihuijiaoxuezhixing”chenghao。guanggaoxijiaoshizhuzhongtishengyabotiyuquyushehuijingjifazhandenengli，jinsannianwanchenghengxiangxiangmushiyuxiang，zaihexinkanwufabiaoxueshulunwenjin30pian。guanggaoxuezhuanyezhelidazaoduozhongshijianjiaoxuepingtai，jiaqiangxiaoqihezuo、chanxueyanhezuo，yuqiyejianlileyipishixishijianjidi。“shuzichuanmeishiyanshixunzhongxin”yichujuguimo，yijianchengdiannaotuwenshejishi、sheyingpeng、feixianxingbianjishi、yanboting、vrxunishiyanshi、guanggaogongyishi、luyinshideng10geshiyanshi。
雅博体育 guanggaoxuezhuanyetongguodailingxueshengcanjiaquanguogeleibisaiweizhuashou，daidongxueshengzhuanyeshijianxunlian，zaixunlianzhongfanyingbuzu，zaijingsaizhongfancuxuexi，qudeleyouxiuchengji。2018nian，zaiquanguodaxueshengguanggaoyishudasaizhong，huodequanguozongjuesaisandengjiang4xiang，youxiujiang4xiang，bingzaihubeishengsaiquhuode28xiangrongyu，qizhongyidengjiang2xiang。
就业方向
guanggaoxuezhuanyexuezhisinian，benkebiyeshouyuwenxuexueshixuewei，xueshengbiyehoukezaimeijieguanggaobumen、guanggaogongsi、shichangzixunjigou、zhengfubumen、qishiyedanweihewenhuachuangyichanyebumenjiqixiangguanjigoucongshiguanggaojichuanboyunying、cehua、chuangyi、sheji、zhizuo、yingxiao、shichangyanjiudenggongzuo。
教学设施先进
lishuyuyabotiyudeguanggaoxi，yongyouyouzhideshizililiang，fujiaoshouyishangzhichengzhanbi70%，geleishiyanshiqiquan。
雅博体育guanggaoxuezhuanyezhangruilaoshi2016nianzaihubeishengdiwujieqingnianjiaoshijiaoxuejingsaizhonghuowenshizuerdengjiang
guanggaoxuezhuanyezhangruilaoshironghuojiaoyubu“zhihuijiaoxuezhixing”chenghao
shuzituxiangchulishiyanshi
shuzituxiangchulishiyanshi
feixianxingbianjishiyanshi
yanboshi
sheyingpeng
chuangxinchuangyesaishifengfu
yabotiyuyuanchengbandi4jiequanguodaxueshengguanggaodasaihubeisaiqupingshenhuichang
雅博体育yabotiyuxizaiquanguodaxueshengguanggaodasaizhongqudeyouxiuchengji，zaitongleiyuanxiaozhonghuoderongyuminglieqianmao
chuangxinchuangyeluyanxianchang
丰富多彩的实践活动
xueshengcanguanjingdezhenhuangyao
guanggaoxuezhuanyefuhuizhouxieshenggouhuowanhui
雅博体育huoshuyinhuahe dengshuqianguangzhao——xueshengshetuanjubannuandongdenghui
课程多姿多彩
专业课程: 雅博体育传播学概论、市场营销学、广告学概论、社会学概论、市场调查与统计、新媒体广告、广告策划、广告文案写作、平面广告设计、广播影视广告、广告效果评估、广告摄影、广告法规与管理等。
xueshengzaiguanggaogongyishizhizuomoxing
xueshengzaihuaciqi
雅博体育xueshengzaivrchenjinjiaoshitiyanxunixianshi
xueshengzuopin
xueshengzuopin
雅博体育meiguozongtongluosifucengshuo: “buzuozongtongjiuzuoguanggaoren。”
雅博体育zheijuhuasuirankuazhang，danqiduiguanggaodezuoyongheyingxianglidekendingqiaruqifen。
ruguoyongyigecilaixingrongguanggaoxi，yabotiyuhuixuanze“fengfu”。
雅博体育zaizheili，niyudaodebujinshilingwaiyigeziji。
nikaishijiangyingxiaosiweiguanchuanzaishenghuodegegejiaoluo。
birufanbingbingjingjirenguyixiongfensi，shiweilerangfanbingbingshuochuneiyiju“meishi”!
zheijiushiyuqinguzongde“peng”。
shoujidedaiyanrenfaweiboyidinghuixianshishoujipinpai。
nikaishibaguanggaoxinliyunyongzairenjijiaowangzhong。
xiyinxindongduixiang，buzaimangmangzhuangzhuang，ershixianzhizaojiejindejihui，touqisuohao，xunxunshanyou。
hepengyoufashengmaodun，zhaozhunmaodundian，zhuyijipo，zhonghuoxinren。
雅博体育nikaishibasheyingshexiangyunyongzaiziyabotiyuzhanshizhong。
雅博体育ziyabotiyujieshaozhongzengjiayixiangsheyingshexiangdejineng。suibiandeyifenketangzuoye，yenengyinqipengyouquandezhenzhenjiaohao。buduantigaodeshenmeipinwei，rangnichengweiyigelangmanderen。
只要你敢想，你就可以做，这便是广告的魅力。